Summary

The Brand Manager will provide strategic direction and thought leadership in the development of an integrated marketing plan to meet both the brand and revenue objectives. The incumbent will be responsible for:

Primary duties and responsibilities:

• Develop and update the hotel’s marketing and communications strategy
• Partner with the relevant department heads to develop annual marketing plans for the hotel main and sub-brands in line with the overall brand strategy
• Monitor the marketing budget for proposed activities and ensure efficient use and tracking of the same
• Develop and manage the annual marketing calendar to ensure accurate ease of tracking and coordination
• Undertake detailed on-going analysis of marketing campaigns to ensure objectives are measurable, clear, targets are met, and ROI is analysed
• Review the on-going competitor analysis report and make appropriate recommendation on brand strategy
• Prepare brand strategy presentations and plans for periodic communication to key internal and external stakeholders
• Proactively lead the creation of, and strict adherence to the marketing department standard operating procedures (SOPs)
• Conduct ongoing research relating the brand to ensure deep understanding of the brand features and USPs and proactively conduct product training alongside the sales teams
• Lead and facilitate monthly engagement meetings with relevant departmental stakeholders to review brand strategy, priorities and required actions for achievement of brand goals and targets
• Work closely with the digital team to ensure seamless integration of the online channels into the overall marketing strategy
• Ensure the consistency and integrity of the brand is adhered to from a visual/corporate identity perspective, personality, tonality, content, partnerships etc.
• Develop, maintain and submit weekly, monthly, quarterly and yearly marketing reports that help in the tracking of the effectiveness of all marketing activities
• Look for collaborative marketing opportunities for the hotel with external parties
• Effectively organise internal and external events and meetings preparing/securing information and collateral as necessary and ensuring clear and measurable objectives
• Ensure adherence to any set events toolkit and proactively drive the development and updating of toolkits
• Plan and execute press releases and other media engagement activities factoring necessary lead times
• Supervise the planning and development of company marketing and communications materials
• Guard the correct use of the hotel’s brand by the marketing team & hotel staff
• Oversee the maintenance, administration and updating of the hotel’s website and other owned media
• Promote positive relations with suppliers, partners and sponsors
• Keep abreast of the latest trends and standards within the hospitality industry
• Any other duties as assigned from time to time

Requirements

Qualifications

• Minimum Bachelor’s degree from a recognized university (Digital and writing qualifications will be an advantage)
• Minimum of 6 years management experience with a demonstrable track record in marketing

Desirable Skills

• Industry acumen
• Great writing and creativity skills
• Excellent interpersonal and communication skills
• Ability to work in collaboration with people at various levels and from different backgrounds
• Assertive, result oriented and able to work under pressure
• Digital and media affinity

Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : 30 November. 2022